The Department of Social Welfare and Development (DSWD) encourages the beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) to support the agency’s campaign against misinformation, disinformation, and fake news dubbed ‘Tamang Tulong Sa Tamang Impormasyon’.
“Tamang Tulong sa Tamang Impormasyon” is the DSWD’s proactive response to counter false narratives and misleading claims about the agency’s programs, ensuring that the public receives factual, timely, and transparent information.
“Nitong taon, ni-launch natin yung ‘Tamang Tulong sa Tamang Impormasyon’ Campaign. Ito ay yung pagpapalawak natin o yung pagpapaigting ng ating kampanya upang matiyak na tama, napapanahon, at wasto yung impormasyon na nakararating sa lahat ng kliyente, sa publiko, at sa lahat ng mga beneficiary ng DSWD,” 4Ps Social Marketing Division (SMD) Chief (DC) Marie Grace Ponce said on Wednesday (May 7) in the DSWD’s online program, “4Ps Fastbreak”.
In response to the featured question of a 4Ps beneficiary about a QR code that is being asked to be scanned by participants at the job fairs for 4Ps members, DC Ponce explained that the new campaign is being promoted via QR codes in the venues of the agency’s job caravans for 4Ps grantees called ‘Trabaho sa Bagong Pilipinas para sa 4Ps’ to encourage them to follow the official social media pages of the Department.
“Kaya naman, ini-encourage natin ang lahat, ang publiko na i-follow lang yung mga official pages ng ating gobyerno lalo na ang DSWD at ang 4Ps para po lagi tayong updated kung ano yung mga requirements doon sa pag-avail ng mga programs and services ng ahensiya. At kay 4Ps naman po, ano yung mga latest updates and developments [sa programa],” DC Ponce pointed out.
The 4Ps division chief also cited the benefits that program grantees may gain from following official government pages such as updates on payout activities, latest news about the 4Ps, and livestream of events, and posts on lessons featured in family development sessions (FDS), among others.
“Ang kapakinabangan po nito sa ating mga beneficiaries kasi minsan diyan sila nakakakuha ng update kung ano yung mga latest tungkol sa 4Ps…nagpopost din tayo ng tungkol sa mga family development session topics. Halimbawa may na-miss sila, pwede nilang balikan doon sa ating Facebook page. And then, may mga events din tayong nila-live so kung hindi sila makakapunta, hindi sila maka-attend, at least, makakanuod sila live through our official Facebook page,” DC Ponce explained.
The 4Ps is the national poverty reduction strategy and a human capital investment program of the Philippine government, with DSWD as the lead agency. Eligible household-beneficiaries are entitled to receive cash subsidies provided that the conditions on health, nutrition, and education are followed.
The ‘4Ps Fastbreak’ is hosted by Information Officer Venus Balito of the Strategic Communication Group’s Digital Media Service (DMS) and is aired every Wednesday, 11 am, using the DSWD’s Facebook platform. (AKDL)